Social media allows you to connect with current and prospective customers on a more personal, human level. By including social media in your business strategy, you can effectively create a reach and find your audience.
Read More
A brand personality is giving human characteristics to a brand name that your customer can relate to. An effective brand personality has a consistent set of traits that your specific set of customers can relate and engage with.
Read More
Brand loyalty is a customer’s tendency to purchase one brand’s products or service over another. A research discovered that the world’s top 500 companies spend 8% of advertising on rewarding and acknowledging existing customers, but the top 100 spend 32% or four times as much.
Read More
Content marketing involves the creation of information that is relevant to your business and valuable to your target audience. People are constantly bombarded by ads, but content marketing indirectly stimulates interest in your business in a manner different than traditional marketing. There are significant benefits to utilising content marketing in growing your business.
Read More
Customer service is important in any business because as anybody can attest to, we all want to feel valued and respected. Great customer service can lead to an increase in customer loyalty, an increase in customer spending and frequency, and positive word-of-mouth about your business.
Read More
The rental market is huge and everybody has different needs. So, how is your property management business planning to address that? It can be as simple as identifying and then zeroing in on specific customers so you that you know what they want and need in a property rental.
Read More