The Importance Of Content Marketing To Grow Your Business

Content marketing involves the creation of information that is relevant to your business and valuable to your target audience. People are constantly bombarded by ads, but content marketing indirectly stimulates interest in your business in a manner different than traditional marketing. There are significant benefits to utilising content marketing in growing your business.

Brand trust and authority

A how-to blog or a checklist may seem like such simple content, but they are extremely valuable to current and potential customers. Content marketing shows you’re committed to solving problems and that you exhibit knowledge about your service/product and the processes that go into it. That makes your brand trustworthy and customers will feel you can offer expert guidance.

Visibility

Your business name can get lost when a potential customer skips or hides ads online, but content marketing pushes your brand forward with content that people actually want to see. People who engage with your content also stay longer on your website and social media pages, which helps with search engine rankings.

Search engine optimisation is the tool you’ll need to utilise for generating leads and traffic and content marketing is the key to maximising your SEO potential. Google uses an algorithm that prioritises valuable content through checking how much time visitors are spending on a website.

While other forms of marketing can still be effective, content marketing is that extra leverage a business needs to fully realise its potential. According to studies, click-through rates on display ads are below one-tenth of one percent. However, the sharing of content, whether it’s blogs or videos, will always be part of many people’s experience.