Why Does Your Brand Need a Personality?

A brand personality is giving human characteristics to a brand name that your customer can relate to. An effective brand personality has a consistent set of traits that your specific set of customers can relate and engage with.

Brands with personalities are easier to remember and identify. They are also better perceived as trustworthy compared to a brand that are impersonal or cold. A customer will “befriend” the personality and feel more loyal towards your brand. Your brand personality will flow through the values and vision of your business.

To develop your brand personality, follow these steps:

1. Decide who you are

The first step to developing your brand personality is to understand your existing brand personality rather than starting again and reinventing your public image.

2. Understand who your audience is

Look at your existing clients and ask yourself: Who are my current clients? What do they have in common? What traits do they share? How do they use and relate to your service?

3. Determine your brand voice

Understand the language and tone you use to convey your message.

4. Define your message

You need to be able to able to provide relevant and valuable information that speaks to your target market. What do they want to hear? Speak to their pain points, frustrations and fears.

5. Consistency is the key

Every element of a brand, from its website and team, will impact the way its personality is interpreted, so it’s important to have everything fit together.

6. Seek feedback

Feedback is a great way to remain aware of the customer experience from their point of view.