How to Use Content Marketing to Acquire Customers
A strong customer acquisition strategy should be able to attract leads, nurture them until they become sales-ready, and convert them into customers. No matter what stage your property management business is in, you should invest wisely in customer acquisition and one cost-effective strategy is through content marketing.
Digital acquisition marketing uses online channels, such as organic search, social media, and display advertisements, to target and attract new customers. A strong digital acquisition strategy typically requires collaboration and alignment between marketing and customer service teams.
SEO
Search engine optimization (SEO) best practices involve creating indexable content that search engines can read, decipher, and index within a search engine results pages. Basic SEO includes putting your main keyword in the post title, adding alt text to your images, uploading transcripts for video and audio content, and linking internally within your site.
Social media
Develop a solid social media plan for your business. Start by asking what networks are you going to leverage and which ones are you going to avoid? What’s your social brand voice and who on your marketing team will be tasked with developing and managing content?
Video
Producing videos has become easier thanks to our camera phones and the ability to outsource scripts and editing. This content type is highly versatile. You can promote through search display ads, organic social media posts, and paid social media posts. You can also add your videos to your blog posts and pages to better engage readers and get multiple chances to convert them into customers.
What you send isn’t the only important part of email marketing. It’s also helpful to keep an eye on list behaviour and retarget your emails accordingly. When somebody signs up to receive emails from your business, this is your opportunity to test different calls-to-action.
Blogging
Running a blog allows you to explore different topics, flex your knowledge in your industry, and build authority among your readers. Blogging also continually gives you new opportunities to engage with your audience, such as an enticing call-to-action they can click.
Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au