5 Tips to Improve Your Facebook Marketing

A Facebook page remains the key to engaging with current and potential customers online. As a property management agency, your Facebook page is often the primary source for both property owners and tenants to check your contact information, reviews, listings and your overall branding. With these tips, you’ll be able to improve your inbound marketing strategy to understand the goals of your customer and partner with them to overcome challenges.

Identify your audience

To determine your Facebook audience, you will need to evaluate the buyer personas of your marketing strategy at large. Buyer personas are fictional, generalised representations of your ideal customer that help you to better understand your target audience. By understanding the challenges and goals of your persona, you can determine which content would be best to post and tweak the positioning accordingly.

Create a content calendar

A social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times. Aside from keeping you sane, a content calendar will help you keep tracking links organised and make it easier to evaluate the overall mix of format and topic you’re posting. Fortunately, Facebook via Meta Business Suite has a built-in content calendar to make scheduling as smooth as possible.

Generate leads

A lead is a person who shows interest in your company’s product or service by giving their information in some way. Typically, this means they filled out a form for an ebook or requested a demo of your product. You can use Facebook to post landing pages, blog posts, videos and events for offers.

Optimise ads

Facebook’s Ad Manager will walk you through a few steps to define the audience, budget, and schedule for your ad set. Get specific with your audience to make the most impact. For example, you may want to narrow down an age group or a particular suburb. 

Utilise video

If you’re looking to tell a story on Facebook, video is likely your best option. Facebook algorithm now prioritises both live video and longer videos with high completion rates in users’ News Feeds. Video marketing is a great way to engage your audience, whether it’s introducing your brand or sharing valuable how-to videos.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au