Why Do You Need Brand Awareness?

Do you ever catch yourself asking for a “Band-Aid” instead of a bandage? That’s how deep brand awareness can go. When you have successful marketing, your business can organically embed itself into lifestyles and habits so people don’t have to think twice about availing your services.

Brand awareness is a marketing term that refers to how familiar your target audience is with your brand and how well they recognize it. Establishing brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.

In the property management business, the field is wide and competitive, so establishing a clear brand is key to keeping your business on top of mind for new and old clients.

Trust

Property owners in search of an agent often rely on the opinions of others before making a decision. If you have brand awareness that means you’ve also established brand trust. When you put a “face” to your brand name, clients can trust you much easier. Brand awareness efforts give your brand a personality and outlet to be sincere, receive feedback, and tell a story that clients will find relatable.

Equity

Brand equity describes a brand’s value, which is determined by consumer experiences with an overall perception of the brand. Positive experiences and perception equal positive brand equity. Building brand awareness and consistently promoting positive experiences with the brand establishes a positive brand equity.

So what do you need to create brand awareness? Remember these factors when in all your marketing efforts.

Personable

Define your brand as more than a company. What are your passions? What drives you? What gets you excited. When introducing the brand of your agency to people, think of words that you would use to describe a person and not necessarily a business.

Social

To raise awareness, you need to get social. Post on social media about things unrelated to your product or services. Interact with your audience by asking questions, commenting on posts, or retweeting or sharing content you like.

Shareable

Make it easy for your audience to share your content. This could be blog posts, sponsored content, videos, social media posts, or service pages. Word-of-mouth marketing is the most effective way to establish trust and familiarity. You want to make sure your content makes an impact that is worth further exploring.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au