How Branding Builds Trust with Your Customers

Did you know that 87% of consumers read online reviews to determine the trustworthiness of a business before making a purchase? Whether it’s through online ads or content on your website and social media pages, trust is absolutely essential for your agency’s brand. It's all about building a strong relationship with your audience. When your customers trust you, they feel confident in buying from you and are more willing to share their personal information.

Where online can you build trust? Here are the top five sources of social proof.

Customers

Digital word-of-mouth is key. It’s not only important to have reviews, you need them to be honest, detailed, and overwhelmingly positive. However, be wary of showing off a perfect 5.0 rating as this is considered “too good to be true” and is viewed with scepticism, so much so that 82% of shoppers specifically look for negative reviews.

Experts

This could include a credible, reputable partner or an endorsement from a well-known figure in your field. The more recognisable logos and names you can have on your website and social media channels, the better. Think outside the box here too. Can you get a certified “Great Place to Work” badge or a Trustpilot badge? Any independent, third-party platform or person can add extra credibility.

Influencers

61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content – so if you can get your product in the hands of micro and macro influencers, it’ll go a long way.

Referrals

Encourage your customers to talk to their connections and spread the word. Develop an affiliate program where your customers can receive rewards points or special promos as a result of referring their friends.

Media

Show off your certifications, awards and features in magazines, news websites and guest interviews on podcasts and on TV. The most important part of this is your content comes from recognisable third-party names.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au