Google Ads Strategies Every Property Manager Should Know

In the competitive world of property management, getting your business noticed by the right audience is critical. Google Ads provides a powerful platform to help property management companies connect with potential landlords and tenants by targeting specific keywords and demographics. Here's how your business can effectively use Google Ads to drive results:

Target High-Intent Keywords

Google Ads allows you to bid on keywords landlords or tenants might search for, like “property management services near me” or “how to find a property manager.” These high-intent searches can lead to more qualified leads, ensuring your budget is spent wisely.

Leverage Location Targeting

Property management is often localised, so use Google Ads’ location targeting to focus on your service area. This ensures your ads reach people searching within your geographic region, maximising relevance and return on investment.

Create Compelling Ad Copy

Your ad copy should highlight your unique value proposition. For example, if you offer 24/7 maintenance or expertise in managing high-end properties, make sure that’s front and center. Including a call-to-action (CTA) like “Request a Free Consultation” can also boost clicks.

Use Remarketing Campaigns

Remarketing ads can target users who have visited your website but didn’t convert. These ads keep your business top of mind and encourage potential clients to return to your site and take action.

Track Performance and Optimise

Google Ads provides detailed metrics to track clicks, conversions, and cost-per-click (CPC). Regularly analysing this data helps you refine your campaigns, ensuring you get the most out of your advertising spend.

Incorporate Ad Extensions

Ad extensions allow you to include additional information like your phone number, location, or links to specific website pages. These features make it easier for users to engage with your business and improve your ad’s visibility.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au