From Likes to Leads: Social Media Tips for Property Managers

Social media is a powerful tool for property managers looking to grow their audience, attract quality tenants, and build relationships with landlords. However, simply posting listings isn’t enough—you need engagement to make an impact. Here are some expert tips to boost your social media presence:

Post Valuable and Engaging Content

  • Mix up your content to keep followers interested. Share:

  • Market updates and rental trends

  • Tenant tips and property maintenance advice

  • Success stories and client testimonials

  • Behind-the-scenes looks at your team and processes

Leverage Video & Live Content

Short videos, virtual property tours, and live Q&A sessions perform well. Platforms like Instagram Reels and TikTok can help you showcase your expertise in an engaging way.

Encourage Interaction

Ask questions, run polls, and use interactive stickers on Instagram Stories. Engagement signals to the algorithm that your content is valuable, leading to greater reach.

Be Consistent & Strategic

Create a posting schedule and use scheduling tools to stay consistent. Use a mix of curated and original content to maintain a steady presence.

Use Hashtags & Location Tags

Optimise your posts with relevant hashtags (#propertymanagement, #realestate, #BrisbaneRentals) and geotags to increase visibility.

Engage with Your Audience

Respond to comments, messages, and reviews quickly. Engagement is a two-way street—active interaction builds trust and strengthens your brand.

Utilise User-Generated Content

Encourage tenants and landlords to share their experiences and tag your business. Reposting positive reviews and testimonials adds credibility.

Run Targeted Ads

Paid social media ads can help you reach landlords and property investors in your target market. Tailor ads to showcase your expertise and services.

By implementing these strategies, property managers can increase engagement, grow their following, and position themselves as industry leaders. Start experimenting with different approaches to see what resonates most with your audience!

Need help crafting the perfect social media strategy? My store has fully customisable templates, content and other resources you need to transform your property management business’ social media presence.

Lauren Robinson