5 Tips to Get Started on Instagram Marketing

With over 2 billion monthly active users, marketing on Instagram has huge potential for any property management agency. No longer a place for sharing holiday photos, Instagram has come to shape social commerce and how brands use social media. Here are five tips to jumpstart your Instagram marketing strategy.

Create a professional account

When creating an Instagram profile, you can go into your account settings to choose what type of page you have. Depending on your category type, you may be prompted to clarify if you’re a Creator or a Business. Both types of accounts have access to analytics and advertising tools. You’ll also be prompted to include your business contact information, so be sure to provide those as well.

Understand your audience

A strong Instagram marketing strategy starts with an understanding of your target market. Look at your analytics to determine the demographics of your audience, such as age, location and interests.

Create your bio

Think of your Instagram bio as a business card. And, like a business card, space is limited so you want to make sure you have something clear, engaging and packed with as many SEO keywords as possible.

Plan your content

A content calendar will save you time and effort when social media demands you maximise content creation. Off-the-cuff posts are still valuable, but by having a social media plan, you can rely on everyday content that will align perfectly with your business goals.

Pin what’s important

You want to make it easy for your audience to explore your Instagram page and pinning certain posts or creating Instagram story highlights can help with this. Pin important announcements or special offers to the top of your page so you can be sure page visitors don’t miss out on them. Utilise story highlights to compile content into different categories, such as how-to videos, testimonials or listing tours.

Are you ready to create a growing and profitable property agency or want to develop a highly effective marketing strategy? To book your FREE 30-minute discovery, email hello@laurenrobinson.com.au